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Productions of this scale don’t happen through individual effort — they are collective endeavours. For Army Day, Houze of AB deployed a dedicated multi-role crew that worked across almost two weeks to ensure every moment was captured and broadcast without a gap.
The cinematic team of eight handled all visual storytelling — framing moments that would outlast the event itself. A parallel team of ten to fifteen professionals managed the live streaming infrastructure, ensuring that audiences beyond the venue could witness the proceedings in real time. The overlap of these two teams, working across eleven to eleven days, reflects the kind of sustained commitment that large-scale event coverage demands.
The Army Day programme was not concentrated at a single location. It spread across three venues, each with its own character and purpose. Houze of AB was present at all three venues.
An evening of honour and reflection, Shaurya Sandhya was hosted at the iconic SMS Stadium. This programme carried a solemn, celebratory energy — a space where the contributions of the armed forces were formally acknowledged. The event was graced by Rajnath Singh as the chief guest, adding further significance to the occasion.
A highlight of the evening was the theatrical enactment of Operation Sindoor — brought to life through a specially produced stage play that captured the essence of the operation with dramatic precision. The performance was followed by a drone show, which added a spectacular visual dimension to the proceedings and drew significant audience engagement.
Houze of AB managed the complete live streaming of the event, ensuring that viewers beyond the stadium could follow the evening in real time. Alongside the broadcast operation, the cinematic team conducted a full cinematic shoot of the entire programme — documenting every segment from the formal proceedings to the theatrical performances and drone display.
Perhaps the most publicly engaging of the three programmes, Know Your Army
brought the armed forces directly to students and the wider community. The event was graced by Army Commander Manjinder Singh and Sofia Qureshi, the face of Operation Sindoor proceedings, as chief guests.
The display of military equipment — including tanks and live ammunition setups — was complemented by skits, drills, and structured performances. For many attendees, it offered a rare, up-close perspective on what military life and capability actually looks like. Our team documented every segment, from the equipment exhibitions to the on-ground performances.
Houze of AB’s scope at Know Your Army covered four distinct deliverables. The
entire event was live streamed, bringing the programme to a digital audience in real time. A full cinematic shoot was conducted in parallel, capturing the event with the depth and quality the occasion warranted. Professional photography of the event was also executed throughout the day, producing a comprehensive visual record of each segment.
The Army Day Parade was the most high-profile public event. Houze of AB was
entrusted with a comprehensive production mandate for the parade — one that
covered live broadcast, cinematic documentation, post-production, and the delivery of a significant volume of edited content to the Southwest Command.
The full parade was live streamed end-to-end, enabling citizens across the region to witness the event in real time. A dedicated cinematic shoot team captured the
parade with multi-angle coverage, producing footage of the quality and
completeness expected of an event at this level. All footage was subsequently
edited, with Houze of AB delivering over 60 videos to the Southwest Command — a volume of output that reflects both the scale of the production and the sustained post-event effort invested in turning raw coverage into polished, distributable content.
Houze of AB was commissioned by DIPR — Department of Information & Public Relations, Rajasthan (सूचना एवं जनसम्पर्क विभाग) — to handle full advertising and promotional responsibilities for the Army Day Parade at Mahal Road.
This was one of the most watched public events of the day, and the mandate
demanded a commensurate scale of outdoor presence.
50 large-format flex hoardings were revised — each measuring 10×20 feet — were
installed across a 2-kilometre stretch, positioned at a height of over 10 feet above
ground level for unobstructed visibility. The installation formed a continuous, highimpact corridor of Army Day communication along the parade route and its
surrounding areas. Houze of AB managed the advertisement and promotional
outreach for the programme — covering key locations across the city including
Vaishali Nagar, Malviya Nagar, and SMS Stadium — ensuring strong public
awareness and footfall for the event
Beyond the DIPR mandate, Houze of AB also executed a broader outdoor advertising campaign for Army Day across Jaipur. Flexes were installed across multiple locations. This also included installation of hoardings at key locations throughout the city, complemented by updated uni-pole along major arterial roads and high-visibility corridors. The uni-pole format — tall, single-post outdoor structures — ensured that Army Day communication was present and prominent across the city’s most frequented routes, making the occasion impossible to miss for the general public in the days leading up to and during the event.
Live streaming at an event of this nature involves more than setting up
cameras. It means managing signal stability, real-time monitoring, crew
coordination, and contingency planning — all simultaneously. The ten to
fifteen people on the streaming team were not passive operators; they were
active problem-solvers operating in a fast-moving environment.
On the cinematic side, a crew of eight meant that multiple angles, locations,
and moments could be captured in parallel. Army Day events move quickly
and do not offer retakes. The discipline required of a cinematic team in that
context mirrors, in a small way, the discipline they were there to document.
Eleven days on assignment also meant that the team was not merely present for the headline events. Pre-production, setup, rehearsal coverage, and post-event
documentation all formed part of the engagement — work that rarely appears in the final output but is essential to its quality.
Army Day belongs to the Army and to the people of India. Houze of AB’s contribution was a technical and creative one — making sure the events were seen, preserved, and shared with the clarity and respect they deserved.— Houze of AB